{
  "name": "2026 US marketplace and ecommerce seller fee comparison",
  "publisher": "Seller Math Hub",
  "canonicalUrl": "https://sellermathhub.com/marketplace-seller-fee-comparison/",
  "verifiedOn": "2026-07-11",
  "currency": "USD",
  "scope": {
    "sellerCountry": "United States",
    "buyerCountry": "United States",
    "product": "Eligible seller-made home-decor item",
    "amazonCategory": "Home & Kitchen",
    "ebayCategory": "Most categories; seller without a Store",
    "customerShipping": 0,
    "discount": 0,
    "salesTaxCollected": 0,
    "fulfillment": "Merchant fulfilled",
    "excluded": [
      "Advertising",
      "Returns and disputes",
      "Currency conversion",
      "International fees",
      "Optional services",
      "Product and fulfillment costs",
      "Seller-paid shipping",
      "Monthly plans unless separately noted"
    ]
  },
  "orderValues": [10, 25, 50, 100],
  "providers": [
    {
      "name": "Etsy",
      "type": "Marketplace",
      "formula": "0.20 + (0.065 x order value) + (0.03 x order value) + 0.25",
      "fees": [1.4, 2.83, 5.2, 9.95],
      "sourceUrls": [
        "https://www.etsy.com/legal/fees/",
        "https://www.etsy.com/legal/etsy-payments"
      ]
    },
    {
      "name": "eBay",
      "type": "Marketplace",
      "formula": "0.136 x order value + 0.30 at 10.00 or less; + 0.40 above 10.00",
      "fees": [1.66, 3.8, 7.2, 14],
      "sourceUrls": [
        "https://www.ebay.com/help/selling/fees/selling-fees?id=4822"
      ]
    },
    {
      "name": "Amazon",
      "type": "Marketplace",
      "formula": "0.15 x order value for the modeled Home & Kitchen category",
      "fees": [1.5, 3.75, 7.5, 15],
      "sourceUrls": ["https://sell.amazon.com/pricing/"]
    },
    {
      "name": "Shopify Basic",
      "type": "Hosted storefront",
      "formula": "0.029 x order value + 0.30",
      "fees": [0.59, 1.03, 1.75, 3.2],
      "separateFixedCost": "$39 monthly or $29 monthly billed annually",
      "sourceUrls": [
        "https://www.shopify.com/pricing",
        "https://help.shopify.com/en/manual/payments/shopify-payments/onboarding/cost-of-shopify-payments"
      ]
    },
    {
      "name": "PayPal Checkout",
      "type": "Payment processor and wallet",
      "formula": "0.0349 x order value + 0.49",
      "fees": [0.84, 1.36, 2.24, 3.98],
      "sourceUrls": [
        "https://www.paypal.com/us/business/paypal-business-fees"
      ]
    },
    {
      "name": "Stripe",
      "type": "Payment processor",
      "formula": "0.029 x order value + 0.30",
      "fees": [0.59, 1.03, 1.75, 3.2],
      "sourceUrls": ["https://stripe.com/pricing"]
    }
  ],
  "notes": [
    "Values are controlled estimates rounded to the nearest cent; provider statement rounding can differ.",
    "This dataset is not a cheapest-platform ranking because the providers supply different services.",
    "Verify current official pricing and account-specific terms before making a decision."
  ]
}