How to calculate Amazon FBA profit
Start with item revenue and any shipping charged to the customer. Subtract the category referral fee, the ASIN-specific FBA fulfillment fee, a realistic per-unit storage allocation, product cost, inbound transportation, prep and packaging, advertising, and other seller costs.
Estimated FBA profit = order revenue - referral fee - fulfillment fee - storage allocation - product, inbound, prep, advertising, and other seller costs
The target-price result solves for the item price needed to reach the selected margin after the editable referral percentage and fixed cost inputs.
How to choose the 2026 fee inputs
- Use Amazon's Fee Preview or Revenue Calculator for the product's current fulfillment amount.
- Include the applicable 3.5% fuel and logistics surcharge in the fulfillment-fee input. For example, a $4.50 base fee becomes about $4.66 after the surcharge.
- Enter a per-unit storage allocation based on packaged cubic volume and expected storage time.
- Use the referral rate for the ASIN's actual category rather than assuming every product uses 15%.
- Add inbound transportation, prep, advertising, and product costs from your own invoices and reports.
Worked Amazon FBA example
A $30 order with a 15% referral rate, $4.66 surcharge-adjusted fulfillment fee, $0.50 storage allocation, $8 product cost, $1 inbound cost, $0.50 prep, and $3 advertising has estimated profit of $7.84. Estimated margin is about 26.1% before omitted or account-specific fees.
Important limitations
- The calculator does not identify size tier from dimensions or weight.
- It does not automatically add inbound placement, low-inventory-level, aged-inventory, removal, return-processing, or account-specific charges.
- Storage is modeled as an editable per-unit amount rather than a live cubic-foot inventory calculation.
- Results are planning estimates and should be reconciled with settlement and fee-preview reports.