Pricing calculator

Product Pricing and Markup Calculator

Estimate suggested item prices for a target margin, target markup, or desired profit after costs and editable percentage fees.

Runs in your browser. No signup required. Estimates only. Assumptions are user-entered and editable.

Use this before listing a product or changing price. It estimates prices only and does not replace accounting, tax, legal, financial, or business advice.

Product and order costs

Quantity per order

Product cost per unit

Labor cost per unit

Packaging per order

Packaging per unit

Shipping cost paid by seller

Other cost per order

Fixed transaction fee

Revenue and fee assumptions

Shipping charged to buyer

Planned discount amount

Platform fee percent

Payment fee percent

Pricing targets

Target margin percent

Target markup percent

Desired profit per order

Monthly fixed costs

Expected monthly orders

How the product pricing calculator works

The calculator builds a cost basis from product cost, labor, packaging, shipping, fixed transaction fees, other costs, and optional fixed-cost allocation. It then solves for the item price needed to support margin, markup, or desired-profit goals after percentage fees.

Pricing formulas

Target-margin gross revenue = cost basis / (1 - percentage fee rate - target margin). Target-markup gross revenue = cost basis x (1 + markup) / (1 - percentage fee rate).