Pricing calculator

Product Pricing and Markup Calculator

Estimate suggested item prices for a target margin, target markup, or desired profit after costs and editable percentage fees.

Runs in your browser. No signup required. Estimates only. Assumptions are user-entered and editable.

Use this before listing a product or changing price. It estimates prices only and does not replace accounting, tax, legal, financial, or business advice.

Product and order costs

Quantity per order

Product cost per unit

Labor cost per unit

Packaging per order

Packaging per unit

Shipping cost paid by seller

Other cost per order

Fixed transaction fee

Revenue and fee assumptions

Shipping charged to buyer

Planned discount amount

Platform fee percent

Payment fee percent

Pricing targets

Target margin percent

Target markup percent

Desired profit per order

Monthly fixed costs

Expected monthly orders

How the product pricing calculator works

The calculator builds a cost basis from product cost, labor, packaging, shipping, fixed transaction fees, other costs, and optional fixed-cost allocation. It then solves for the item price needed to support margin, markup, or desired-profit goals after percentage fees.

Pricing formulas

Target-margin gross revenue = cost basis / (1 - percentage fee rate - target margin). Target-markup gross revenue = cost basis x (1 + markup) / (1 - percentage fee rate).

Worked pricing example

If total non-percentage cost is $24 and percentage fees consume 8% of revenue, a 30% target margin requires a price of $24 divided by 0.62, or about $38.71. The denominator is 1 minus the 8% fee rate minus the 30% target margin.

After calculating a target price, run it through the profit calculator with shipping, returns, advertising, and fixed-cost allocation. Pricing math is a decision aid, not evidence that customers will accept the price.

Should sellers price from markup or margin?

Markup is convenient when starting from cost. Margin is usually clearer for profit planning because it measures what remains from revenue. Checking both prevents denominator mistakes.