Etsy Offsite Ads & Fee Thresholds Guide (2026)
Etsy Offsite Ads automatically promote seller products on Google, Facebook, Instagram, and Pinterest. Understand rate tiers and threshold limits to avoid unexpected profit squeezes.
1. The $10,000 Revenue Threshold Rule
If your Etsy shop makes under $10,000 USD in a 12-month period, Offsite Ads are optional, and attributed sales incur a 15% fee. If sales exceed $10,000 USD, participation is mandatory for the lifetime of the shop, but the fee drops to 12%.
2. How Offsite Ad Attribution Works
When a buyer clicks an offsite ad and makes a purchase from your shop within 30 days, Etsy charges the fee on the order total (item price + buyer shipping charged).