2026 Etsy advertising fee guide
Etsy Offsite Ads Fees: 12% vs 15% Rules
Quick answer: An attributed Offsite Ads order is generally charged 15% when a shop has always made less than $10,000 USD in any consecutive 365-day period, or 12% once the shop reaches at least $10,000. The fee is capped at $100 per order.
Last reviewed: 2026-08-08. Etsy can change policies and account treatment; confirm the attributed order and rate in Shop Manager.
Etsy Offsite Ads threshold and enrollment rules
| Shop revenue status | Attributed-order fee | Can the shop opt out? |
|---|---|---|
| Always below $10,000 USD in every consecutive 365-day period | 15%, capped at $100 per order | Yes |
| Reached at least $10,000 USD in a consecutive 365-day period | 12%, capped at $100 per order | No; Etsy says participation remains required for the life of the shop |
For a shop using a non-USD currency, Etsy says it converts order revenue to USD using the exchange rate applied when each sale was processed. The threshold is therefore not simply the seller's current local-currency total.
How the 30-day attribution window works
Etsy charges the advertising fee when a buyer clicks an Offsite Ad and completes a purchase from the shop within 30 days. Etsy also states that one ad click can lead to more than one attributed order during that window, with each qualifying order potentially receiving a fee.
Sellers cannot set an Offsite Ads budget or manually choose which individual listings Etsy promotes. The Offsite Ads dashboard in Shop Manager identifies attributed orders.
Etsy Offsite Ads fee examples
| Attributed order amount | 15% tier | 12% tier |
|---|---|---|
| $40 | $6.00 | $4.80 |
| $80 | $12.00 | $9.60 |
| $500 | $75.00 | $60.00 |
| $1,000 | $100 cap (raw calculation: $150) | $100 cap (raw calculation: $120) |
Offsite Ads fee = min(attributed order amount × applicable rate, $100)
How Offsite Ads change Etsy profit
The advertising fee is additional to Etsy's listing, transaction, and payment-processing fees. It should also be evaluated with product cost, packaging, shipping, discounts, returns, and any other acquisition cost.
Estimated Etsy profit = order revenue - core Etsy fees - Offsite Ads fee - product, shipping, packaging, return, and other seller costs
Worked example: Suppose an attributed order totals $80. At the 15% tier, the Offsite Ads fee is $12. If core Etsy fees are $8.05 using a $0.20 listing fee, 6.5% transaction fee, and editable US payment-processing assumption of 3% + $0.25, while product, packaging, and fulfillment costs total $34, estimated profit is $25.95, or 32.4% of order revenue. At the 12% tier, estimated profit would be $28.35, or 35.4%.
When can a seller opt out?
A shop that has never reached $10,000 USD in any consecutive 365-day period can opt out through Shop Manager under Settings and Offsite Ads. Once a shop reaches the threshold, Etsy says Offsite Ads participation becomes mandatory for the lifetime of the shop.
Official sources: How Etsy's Offsite Ads Work and Etsy seller fees and taxes.
Frequently asked questions
Does every Etsy order have an Offsite Ads fee?
No. The fee applies only when Etsy attributes an order to an Offsite Ad click under its attribution rules.
Can an Offsite Ads fee exceed $100?
Etsy's published rule caps the Offsite Ads fee at $100 USD for one order, regardless of the calculated percentage.
Is the $10,000 threshold based on a calendar year?
No. Etsy describes it as any consecutive 365-day period.
Should the fee be included in product pricing?
Use a scenario rather than assuming every order has the fee. Compare profit with no attributed fee and with the shop's applicable 12% or 15% rate.
Calculate Etsy profit with Offsite Ads Review the rate and source ledger