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Total revenue, cost, profit, margin, risk counts, and a five-step setup path.
Editable Excel workbook · Founder Edition
Know the profit on every SKU before you price, advertise, or reorder
Turn scattered marketplace fees and cost guesses into one decision-ready model for SKU profit, price targets, maximum ad spend, and monthly break-even.
- Seven connected sheets with formulas already built.
- Twenty editable SKU rows and seven marketplace planning defaults.
- Sample products show the workflow before you replace the inputs.
- Yellow input cells, blue formula cells, and a source-update log.
What you receive
A small operating system for seller math
Each output is formula-driven, so changing a fee, return reserve, cost, or sales assumption updates the decision view.
SKU profit model
Revenue, platform fees, payment fees, ads, returns, labor, total cost, profit, margin, and break-even price.
Pricing targets
Compare break-even price, a desired cash-profit price, and a target-margin price.
Marketplace fees
Edit planning rates for direct sales, Etsy, Shopify, Amazon, eBay, Walmart, and TikTok Shop.
Ad guardrails
Calculate contribution before ads, maximum customer acquisition cost, and break-even ROAS.
12-month plan
Model orders, average order revenue, variable profit, fixed costs, net profit, and break-even orders.
Workflow
From seller statement to a pricing decision
- Verify fees. Replace every marketplace planning rate with your current account and category terms.
- Enter landed economics. Add selling price, shipping collected, product cost, packaging, fulfillment, ads, returns, labor, and other costs.
- Choose the action. Review net margin, break-even selling price, maximum CAC, and monthly break-even before changing a listing or campaign.
Who this is for
Use it if you sell physical products and want a repeatable spreadsheet for product research, pricing reviews, promotion checks, ad guardrails, or reorder decisions. It is especially useful when fees and small costs are spread across several dashboards.
Who should skip it
Skip it if you need automated marketplace imports, inventory accounting, tax filing, multi-currency consolidation, or bookkeeping. This edition is a manual decision model, not an ERP or accounting system.
Important limits
The workbook provides estimates, not tax, legal, financial, accounting, advertising, or business advice. Actual fees, taxes, shipping, refunds, currency conversion, attribution, and demand can differ. Validate the model against a known completed order before relying on it.
FAQ
Seller Profit Workbook questions
What software do I need?
The download is an .xlsx workbook designed for current spreadsheet software. Formula rendering and formatting can vary between applications, so verify outputs after importing it into a different tool.
Are marketplace fees kept current automatically?
No. The included rates are clearly marked planning defaults. The source sheet links to official pages, and you must enter the rates that apply to your account, country, category, plan, and date.
Does it include sales-tax or income-tax advice?
No. Tax treatment depends on location and business facts. Consult an appropriate professional for tax or accounting advice.
When can I buy it?
The Founder Edition file is complete. The page will show a secure purchase button after checkout, delivery, policy, and test-purchase checks are complete. Until then, the button requests a launch notification by email.